Erm, I couldn’t think of any but here’s plenty of reasons why video does work.
Businesses that use video, experience a 49% faster increase in revenue compared to their non-video competitors. That sounds good doesn’t it?
Do you need to know more?
Isn’t that enough motivation to get filming today?
No? Okay, let’s keep going.
By 2019, internet video traffic accounted for 80% of all consumer internet traffic. That’s massive. Think about all the really bad videos you’ve watched. Now think about your business… your product or service and imagine what kind of style you would go for. If you could make a short personalised video today that showcased your business what would it look like?
Let’s keep going.
Online video is 600% more effective than print and direct mail combined.
600% more effective combined!
Let’s imagine you now have your video, or a series of short ones, by simply mentioning the word “video” in an email subject line to your potential customers, it increases the click-through rate by 13%. Taking all those stats into account that’s a 13% improvement in your email conversations with a potential 49% increase in sales.
And we’re not talking about feature films here. Videos up to two minutes long get the most engagement. There’s many reasons for this but the simplified answer is people are busy. Your customers are working hard like you and they don’t have an abundance of time to invest in plot development and character arcs!
They need to know who you are, what you have to offer, and they need it now! Otherwise it’s just not worth the effort to find out.
One billion Youtube users. 500 million hours of content watched each day!
Why do you think video content is so popular? What makes it so effective?
It’s because 95% of content is retained when watching a video compared to 10% when reading text. Now let’s unpack that a little and think of it in terms of entertainment. Most people say “the book is better than the film.” There’s a good reason for that and it’s because you cannot translate the full content of the book into film. It’s impossible. Every film would be fifteen hours long. Television may also try to overcome this but it rarely works either.
What the reader loves is the hidden details and story development. They become invested in those characters over many hours of reading. If anything, readers feel a little smug about it. They know more than the cinemagoer. And that’s fine in the entertainment industry but as we already know, our customers don’t have the time to invest in hours of reading through your content.
They need to know who you are, what you have to offer, and they need it now!
In-fact, you’ve been reading this for too long! So let’s break down the last bit of information for you now:
- Videos on social media generate 1200% more shares than text and images combined.
- Videos on Facebook Pages increase user engagement by 33%.
- Embedded videos in websites can increase traffic by 55%.
- Businesses who use video grow revenue 49% faster than non video users.
- Videos can increase landing page conversion by 80%.
- 92% of mobile users share videos.
Key point. You’ve possibly only retained 10% of what you’ve just read. So get a pen and go back to the beginning and take notes… or maybe I should make a video instead?